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  • Soar PR

EIGHT TIPS TO SOAR WITH PR COVERAGE

Updated: Nov 28, 2022

An effective PR campaign is the key to increasing brand visibility and reaching your target audience. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success.


Content Marketing


Here are some simple tips to ensure your PR efforts are effective in securing coverage:


Finetuning your WHY


Ask yourself — what are you hoping to achieve for your brand? This could include driving sales, increasing awareness, or making an announcement. Without a clear intention and direction in your mind as the brand, how will anyone else see or understand it?


Understanding your AUDIENCE


Thoroughly decipher who your audience is and what they are interested in learning about. Further to this, spend some time researching media and subsequently creating relevant pieces of content that appeal to their audience and tone. To find the platforms that your target audience prefers, ask yourself a few questions: does your target audience prefer to listen to the radio, watch television or use social media platforms? Consistently sharing information that is irrelevant to a particular media may potentially damage your relationship with the outlet, and is not an effective way to receive coverage. Not all coverage is equal or effective for reaching your target audience, which is why it’s important to thoroughly understand the various channels and your audience. While your content may be published, if it’s not in the right publication and communicating the key messages, you wouldn’t be achieving the purpose of your campaign.


Explore every ANGLE


What is at the heart of your campaign? Why are you doing it? These are questions that need to be fully fleshed out to ensure that when you are talking about your campaign and the offering, it is a robust explanation with strong unique selling points. Media outlets are not necessarily interested in what you have to say, but more about if you can say it in an interesting way that can be valuable for your audience q. Stepping into your audience’s shoes and understanding what they want to hear is the best way to make your campaign interesting. Moreover, for international campaigns, it’s important to do a cultural analysis of your campaign to take in as many perspectives to minimise the chances of the campaign gaining attention for the wrong reasons. This could be anything from phrases, symbols and metaphors, that could potentially not translate effectively into other languages.